the approach
we get both sides of the inbox.
We've worked on both sides of the pitch. We've written stories, received pitches, covered products and campaigns, created content, written for brands and spent years working within the footwear and fashion industry. That experience informs how we approach publicity today.
Because knowing who to contact is only one part of the job. Understanding what makes a story worth telling – and why someone might want to tell it – is another.
Over years of working across footwear, fashion and culture, dlt has cultivated relationships spanning local and global editorial, creative, brand and cultural communities.
Through conviction we believe in the power of the publicity run that doesn't resort to buying your place in the media. We will help you earn it.
entering the chat.
Our work is informed by an understanding of how stories move through the industry: from brand to editor, from campaign to culture and from a single moment to a wider conversation.
PR starts before the pitch. We identify the strongest editorial and communications opportunities and develop an approach around the audiences, publications and conversations that matter most.
Who is the story for and why should they care? We shape stories for the right editorial context and connect them with relevant journalists, editors, publications and cultural voices through considered, targeted outreach.
A campaign shouldn't begin and end with its launch date. We know how a campaign, collaboration, product or brand can enter wider conversations through earned media, editorial storytelling and strategic communications.